25 SECP-Approved Loan Apps Operating in Pakistan

Pakistan’s financial regulator has released an updated list of digital lending applications authorised to operate in the country, tightening oversight of a sector that has faced increasing scrutiny.

The Securities and Exchange Commission of Pakistan (SECP) has published a refreshed whitelist of 25 approved loan apps on its official website, in line with Google’s updated policy for digital lending platforms in Pakistan. Under the policy, only SECP-approved applications are permitted to offer loan services through app stores in Pakistan.

The move aims to curb illegal lending practices, excessive charges, and consumer exploitation, particularly in the rapidly growing nano-loan segment.

The SECP has cautioned that nano loans are typically short-term and may carry high interest rates and additional fees, urging borrowers to carefully read loan terms and avoid over-borrowing that could lead to financial stress.

SECP-Approved Nano & BNPL Loan Apps

The following apps are authorised to offer nano loans and Buy Now Pay Later (BNPL) services through licensed non-banking finance companies (NBFCs):

• Paisayaar — Operated by JingleCred Digital Financial Services Limited, offering short-term nano loans and BNPL facilities through a mobile platform.

• Aitemaad — Run by 4Sight Finance Services (Pvt) Limited, providing app-based personal loans with defined repayment schedules.

• Hakeem — A digital lending service by Walee Financial Services (Pvt) Limited focused on small, short-tenure loans.

• Fauri Cash — Offered by Pakisnova Microfinance Company (Pvt) Limited, designed for quick access to limited-amount loans.

• SmartQarza — A nano-loan app operated by Goldlion Financial Private Limited, providing short-term digital credit.

• JazzCash Digital Lending Tool — An in-app lending feature within JazzCash’s Android and iOS apps, enabling eligible users to access small loans.

• Money Tap — Managed by Zanda Financials (Pvt) Limited, offering digital credit through a mobile application.

• PakCredit — Operated by VisionCred Financial Services (Pvt) Limited, providing short-term financing via an app-based process.

• Daira — A digital lending platform by Finleap Financial Services (Private) Limited, offering nano-loan products.

• Loan Lado — Run by Easy Finance (Private) Limited, providing small digital loans with fixed repayment periods.

• CashBazar — Operated by Bluesky Financial Services (Private) Limited, offering app-based short-term loans.

• Sahara — A nano-loan service by Awami Financials (Private) Limited, targeting small and immediate credit needs.

• PaisaGhar — Managed by Quark Financials Pakistan (Private) Limited, offering short-term digital lending products.

• QarzMitra — A digital lending app by Fintech Gharana Financial (Private) Limited, providing nano-loan services.

Other SECP-Approved Lending Apps

The SECP has also approved apps offering Earned Wage Access (EWA), education financing, and B2B and B2C lending:

• Abhi – Your Salary Now — An Earned Wage Access platform allowing salaried individuals to withdraw a portion of earned income before payday.

• ZoodPay / ZoodMall — Buy Now Pay Later platforms operated by Tez Financial Services Limited, enabling instalment-based purchases.

• Muawin — A B2B financing app by Cashew Financial Services Limited, focused on business credit solutions.

• QistBazaar — A BNPL platform operated by QistBazaar (Pvt) Limited, offering instalment payments for consumer goods.

• Tijara — A B2B financing service by CreditBook Financial Services Limited, providing credit tools for small businesses.

• Edufi — A Study Now, Pay Later platform by Edufi Financial Services (Private) Limited, focused on education-related expenses.

• Taleem Connect — An education financing app operated by Taleem Finance Company Limited.

• NeemPaymenow — An Earned Wage Access service by Neem Exponential Financial Services (Private) Limited.

• Nova Finance — An EWA platform operated by Viva Finance (Private) Limited, allowing early salary access.

• BaadMay — A BNPL app by MG Financial Services Limited, offering deferred payment options for purchases.

• Alif Shop — A BNPL platform operated by Alif Finance (Private) Limited, enabling instalment-based shopping.

The SECP has advised consumers to verify lending apps through its official website before use, warning that platforms not included in the whitelist may be unregulated and pose financial and data security risks.

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