8 Most Used Social Media Platforms in Pakistan (2023)

Social media platforms have become a norm of the modern era. People of all ages have become an integral part of it irrespective of their geographic location. Similar is the case in Pakistan with more individuals joining social media platforms and also becoming content creators. Moreover, in order to ensure the safety of the social media platforms containing informative, productive, and legitimate content for users, it is necessary to manage online content in conformity with local laws. To this end, PTA has implemented the law under the umbrella of PECA through Removal and Blocking of Unlawful Online Content (Procedure, Oversight, and Safeguards) Rules 2021.

Furthermore, the Government of Pakistan’s continued support to tech companies for sustainable growth and the launching of user-friendly social media apps has resulted in amassing a gigantic userbase in Pakistan. Currently, the country has over 60 million active social media users. So today we are going to tell you about the top social media platforms of Pakistan in terms of user base in 2023

8 Most Used Social Media Platforms in Pakistan (2023)

1) Facebook:


The meta-owned platform as expected has the highest user base in Pakistan in 2023. Facebook’s versatility is one of its main attractions for Pakistani users. Facebook is a one-stop shop for all social media requirements because of its extensive feature set, which includes messaging, groups, pages, and events. Facebook’s acceptance among older demographics in Pakistan is another positive aspect. Facebook has a sizable user base of elderly people in Pakistan,  which makes it the most used social media platform.

2) YouTube:


Millions of people view and share videos on YouTube every day, making it one of the most widely used social networking sites in Pakistan. The large collection of videos on YouTube is one of the main features for users in Pakistan. YouTube has something for everyone, whether it’s music videos, vlogs, or instructional material. Businesses can use this to foster a sense of belonging and inclusion, which promotes the creation of interesting content and increases brand recognition. YouTube is a go-to option for people of all ages because of its brilliant collection of videos and movies. Furthermore, it is also a great platform for content creators.

3) TikTok:


The social media platform that has been performing pretty well in Pakistan is TikTok. TikTok has become one of the biggest names in social media in Pakistan, with millions of users watching and creating short-form videos every day. TikTok provides users with a fun and engaging platform for self-expression and social networking thanks to its diverse selection of material, which includes comedy, dancing, music, and more. This creates a sense of community and inclusiveness that can be leveraged by businesses to create engaging content and develop brand awareness.Though it has been banned 2 to 3 times still it has a tremendous user base.

4) Snack video:

snack video

This is also a relatively new platform in Pakistan with features of Snapchat. The platform has a considerably large user base. Snack Video offers a variety of content for viewers to discover and interact with, from comedy to music to beauty and lifestyle. The popularity of Snack Video among younger people in Pakistan is another thing to keep in mind. Snack Video provides businesses with a special chance to interact with a highly engaged and attentive audience because of its sizable user base of millennials and Gen Z.

5) Twitter:


Twitter has grown into a significant social media platform for connecting with customers and generating brand exposure thanks to its huge user base in Pakistan. The real-time feature of Twitter is one of its main benefits. Tweets may be shared and discussed in real-time by users, making it a useful venue for trending topics, live events, and breaking news. Because of this, Twitter is a fantastic tool for companies looking to interact with their audience in a timely and relevant way.

6) Likee:


Likee is a unique platform and a specific group of people uses it in Pakistan. Likee is a short-form video-sharing platform that enables users to create and share engaging content. With millions of active users, Likee has developed into a popular platform for people and companies to engage with their audience and increase brand recognition. The extensive video editing features of Likee are one of its main benefits. It is an excellent platform for producing interesting and entertaining material since users can simply add special effects, filters, music, and text to their videos.

7) Bigo Live:


Bigo Live is a platform for live streaming that enables users to broadcast themselves to a large audience. The capacity of Bigo Live to reach a worldwide audience is one of its main benefits. Users may broadcast themselves to people all over the world, making it a useful platform for companies trying to reach new markets and establish connections with potential clients. Bigo Live is a distinctive platform for selling your content since it uses virtual gifts and awards.

8) Snapchat:

most used social platform in Pakistan

Millions of users share snaps and stories on Snapchat every day, making it one of the most widely used social media platforms in Pakistan. But why is Snapchat so popular in Pakistan, and how can businesses profit from this rapidly expanding platform? Snapchat’s focus on privacy and ephemeral content is one of its primary selling points for Pakistani consumers. Many Pakistani users are concerned about their privacy, so Snapchat’s vanishing messages and stories provide them with a sense of protection. The platform has currently around 26 Million active users in Pakistan.


All of the aforementioned data is taken from a very credible source. If you have liked our article or have any queries regarding it, do mention them in the comment section!

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