We all know that YouTube expanded non-skippable ads on its platform. The company did that in order to expand its monetization method of unskippable ads to more creators. All those creators who can already monetize content on YouTube were able to turn on non-skippable ads on all videos. The users were not able to see the ‘skip ad’ button more often. It was quite annoying and disgusting because those ads used to interrupt the flow of Videos. However, now we have a good news for you that Youtube is testing a major change towards the viewing experience. A new Tweak to the viewing experience will let you skip the Youtube unskippable ad.
1 Youtube unskippable ad Will Be Replaced By 2 Skippable Ones
In a Blog post, Youtube stated that:
“Our recent user experience research suggests that in addition to factors such as the length of ads, viewers are quite sensitive to the frequency of ad breaks, especially during longer viewing sessions. Through this research, we also learned that fewer interruptions are correlated with better user metrics, including less abandonment of content and higher rates of ad viewing. To respond to this, we will begin testing ad pods–two ads stacked back to back, where viewers have the option to skip directly to the content if it’s not the right ad for them.”
So, it is expected that in the near future we can get rid of those annoying unskippable ads. Youtube will replace one unskippable ad with two back to back skippable ads. In this way, we can continue to watch longer videos without interruption. This new change is under testing right now. However, there are still no words by Youtube about its global rollout. Hopefully, this major change will provide a distraction-free video watching experience to all of us very soon.