Aangan held its First Exhibition to showcase the indigenous handicrafts by Rural Female Artisans

Aangan held its first exhibition in Lahore to showcase the handicrafts by Female Artisans as a part of their second edition from across the country including cities such as Bahawalpur, Vehari, Lodhran, Multan, Haripur, and Abbottabad.  The exhibition was a continuation as a part of the initiative by Samsung “Aangan” in partnership with Kaarvan Crafts Foundation and Punjab Skill Development Fund which aims to revive and celebrate Pakistani female rural artisans and their craftsmanship. The event was well attended by people from different walks of life and generated sales worth of Rs. 2,119,800/-.

Aangan held its First Exhibition to showcase the indigenous handicrafts by Rural Female Artisans

The primary aim of the exhibition was to give a platform to the female artisans empowered by Aangan to interact with their potential customer’s one on one and get their feedback about the products. Total of thirty stalls were present at the exhibition with a diverse range of handcrafted textiles and accessories.

Speaking at this occasion, Mr. Roy said: “This exhibition is a great platform for the participating women to get exposure and understand market demands. As at Samsung we always try to empower our stakeholders by using latest technology and new methods of ecommerce”.

Aangan in an all-inclusive initiative that provides rural women with multi-fold trainings; ranging from skill development and refinement, product enhancement and digital literacy trainings. It also provides them with access to smartphones, internet and an online marketplace (www.aanganpk.com) to register and sell their products directly to end consumers all across Pakistan with the aim to help expand the social and economic capacities of rural women – to contribute to the well-being of self, family and society.

About Samsung Electronics Co., Ltd.

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About Kaarvan Crafts Foundation

Crafts Foundation was established in 2004 and is incorporated as a Not-for-Profit company registered under Section 32 and licensed under Section 42 of Companies Ordinance, Pakistan. It’s a hub of innovation, passion and humility. Kaarvan believes that every woman has the right to earn a dignified livelihood. It provides life skills to Pakistani Rural Women in order to build their confidence to participate in local decision-making and carving connections with relevant urban markets. Kaarvan has developed a holistic practice of immersive grassroots operational fieldwork for the rural women to develop socially constructive attitudes and behaviors – Skills to craft a living as right to development, right to peace and right to healthful environment. Till date Kaarvan has mobilized, trained and empowered more than 24,000 rural women in 15 districts across Pakistan – expanding economic opportunities for them to earn their own income.

About Punjab Skill Development Fund:

Punjab Skills Development Fund (PSDF) is the largest skills development fund in Pakistan. PSDF was established in 2010 as a not-for-profit company set up under the Companies Ordinance 1984 by the Government of Punjab (GoPb) in collaboration with UK’s Department for International Development (DFID). PSDF also exclusively manages the skills training funding of the World Bank.

PSDF’s purpose is to shape the future and well-being of our poor and vulnerable youth by giving them access to skills training of the highest standard so they can find sustainable employment and income-generating opportunities in Pakistan and beyond.

PSDF started its operations in the 4 poorest districts of Punjab. Since 2016. The geographical remit has expanded to the entire 36 districts of Punjab. PSDF has trained almost 300,000 underprivileged youth across Punjab, which includes 180,000+ male and 110,000+ female graduates. These graduates have been trained in approximately 250 demand-driven and market-relevant trades across 10 sectors.

PSDF has played a leadership role in creating a skills training market with 90% training partners in the private sector. With 400 training partners that deliver training on behalf of PSDF, out of which over 150 are businesses across the 10 sectors. PSDF has adopted an output-based funding mechanism where it funds contract-to-completion outputs as well as completion-to-income generation outcomes.