Alcatel, an international brand of mobile handsets which has recently made its way to Pakistan’s market, does not perceive mandate coming down in the near future. Thus the company remains hopeful that it will attract 8-10% of the market in the coming six months, an official revealed.
Alcatel Hopes to Attract 10% of Market in Pakistan
While talking to the Express Tribune, Alcatel Middle East, Pakistan and Egypt General Manager Nauman Durrani said,
“Pakistan is a critical market after mobile phone users switched to 3G/4G.”
He was talking on the sidelines of a ceremony. In the ceremony Alcatel appointed United Mobile as one of it’s distributors in Pakistan.
Durrani said a transference in the company’s tactic about a year ago to sell devices through distributors. It had permitted them to make inroads into Pakistan.
“Earlier, we were selling through operators mostly in the United States, Canada and the European markets.”
Owned by Chinese electronics company TCL Corporation, Alcatel, has presented phones and smartphones with prices in the range of Rs1, 600 to Rs48, 000.
“Pakistan imported 600,000 smartphones in a single month (July), which reflects that it is a huge market.”
Durrani said, adding such mobiles would help them fortify their position in the country.
“Alcatel, which serves over 170 countries, sees Pakistan as a strategic growth market that favors avenues of expansion and growth.”
A press release stated.
Hence the company is really excited to start its operation in Pakistan. They witness Pakistan as a high-growth market.
United Mobile Director Ejaz Hassan, who was also there on the occasion, said 60% of the customers were purchasing phones with features while 40% bought smartphones. This proportion will reverse by 2020.