With growing competition, be it Facebook, Snapchat, WhatsApp, Instagram, Twitter, Google or even shopping platforms like Amazon; companies are trying their best to introduce interesting features in order to attract more users. This time, Amazon Launches Spark – A Shoppable Social Content Feed. Amazon Spark is a content feature on the Amazon mobile App that actually takes content from social media platforms by allowing the app users to do shopping as they see in the images and read about in the posts generated by other users.
Amazon Launches Spark – A Shoppable Social Content Feed
Right now this Spark option is only available to US users and will be launched in other countries later on.
The users at first will register themselves with their names and will also provide select the list of their 5 interests. Amazon Spark then develops an image-intensive, customized feed of related products, photos and ideas.
This seems that somehow Amazon has copied Pinterest that almost offers same options to its users.