Last month, TECNO released their latest mid-range phone, Spark Go. The phone featured absolutely brilliant specs with a price tag of just Rs.12, 999 PKR. The phone was widely accepted by people all over Pakistan so much that under merely three minutes of its release online, the company sold 1000 units.
The phone’s popularity owed majorly to its brilliantly scheduled campaign. The phone came at a time when everyone in Pakistan was searching for a budget-friendly smartphone with advanced features because the struggling economy led to a decrease in the purchasing power of people.
An incredible story of record-breaking sales of TECNO Spark Go
Eminent celebrities such as Imran Ashraf, Hina Altaf, Ramsha Khan, Noor Hassan and Mikaal Zulfiqar were engaged on the famous social media app, TikTok, to challenge people all over Pakistan to #SparkTheSpeed Challenge. In the challenge, participants were to do the famed dance, the “floss dance” to a slowly progressing beat. People took on the challenge with great zeal and in return, TECNO promised to give away one free Spark Go phone to a lucky winner. The hashtag gained 100 million views in just two days and 1 billion views till now. Not only did the hashtag go viral on TikTok but on other platforms as well such as Google, Facebook and Twitter.
Talking about the flawless specs, the phone is a 4G enabled phone which means it gives you super-fast speed when you browse the internet on your mobile data. The Spark Go has a 6.1” Dot Notch Display which gives crisp clarity for amazing viewing experience. When it comes to the camera, the phone has a brilliant camera with Artificial Intelligence features such as A.I Beauty Mode and HDR. For the battery capacity, the phone is packed with a powerful 3000mAh battery that may last up to two days. For data security, the phone has an accurate Face ID feature which is specific to one face at a time, the user’s face.
Given such brilliant specs at an extremely affordable price of Rs 12,999 how could a person not purchase the Spark Go? TECNO definitely achieved yet another milestone with the release of the Spark Go. The phone comes in two gorgeous colours, Nebula Black and Royal Purple.
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