Android Enjoys a Lead in Customer Loyalty as Compared to iOS: CIRP

Android customers are more loyal to the Android, as compared to iOS users are to the iOS operating system. Yes, dear readers, recently a new data shared by Consumer Intelligence Research Partners said Android beats iOS in customer loyalty.

Consumer Intelligence Research Partners (CIRP) has released new data which shows that Android users remain more loyal to their chosen ecosystem than iOS users are to theirs.

In 2017, compared to 86 percent for iOS, Android saw a 91 percent loyalty rate. With these loyalty rates the two operating systems remained largely steady since early 2016. Since January 2016 Android loyalty has ranged from 89 to 91 percent, while iOS loyalty has been between 85 and 88 percent.

Android has More Loyal Customers than iOS: CIRP

Operating system loyalty was measured by the percentage of customers for the year.  CIRP said that its findings are based with a sample of 500 subjects each on quarterly surveys.

Mike Levin, Partner and Co-Founder of CIRP said:

Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both operating systems, Loyalty is also as high as we’ve ever seen, really from 85-90% at any given point. With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”

Usually customers have access to a range of different smartphones that run Android, that explain why it has a higher loyalty rate. However, Android devices are also typically more cheaper than iOS devices, and customers can afford them easily as compared to iOS.

CIRP pointed out:

We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS. Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users.”

The loyalty rates are not equal to switcher rates. Report says that more customers are switching over to iOS devices on a regular basis.

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