Apple promotes Jony Ive as Chief Design Officer. Jony Ive is considered the mastermind for Apple’s innovative and unique software and hardware design over the past couple of decades. The new role uplifts him from his previous SVP post, this change also posts Richard Howarth as the new head of Industrial Design, and Alan Dye as head of User Interface.
In his new capacity, Jony Ive told the Telegraph that he’ll now be able to travel more easily, spending time at important Apple locations beyond the secretive Cupertino lab where Apple tests and refines the look and feel of its products. One such destination is Campus 2, the site of ongoing construction on its ambitious new headquarters, often described in the press as the company’s grounded “spaceship.
Jony Ive joined Apple about two decades ago, helped in shape, looks and design of Apple’s most distinctive products which includes iMac, iPod, and iPhone. He was also responsible for Apple’s hardware and software design and leaded on iOS 7 project. His responsibilities as Chief Design Officer includes, current design projects, new ideas, future initiatives and control over retail store design around the world while his administrative and management duties has been transferred to Richard Howarth and Alan Dye. Previously, Richard was the key member of the teams behind Apple’s products whereas Dye originally worked in marketing and communications department at Apple.
Jony Ive has sometimes been uncomfortable with the administrative side of business, and instead prefers to focus on the craft of the actual design process. This is the reason he is shedding his day-to-day managerial duties.