An independent branded business valuation and consultancy firm, Brand Finance, has revealed the “Global 500 2017” list. According to which, Google Replaced the Apple’s crown and become the world’s most valuable brand of 2017. After the five years of glory, Apple Reign Ended when its brand value has dropped 27pc in the last 12 months.
Apple Reign Ended-Google Becomes World’s Most Valuable Brand 2017
According to Brand Finance, Google’s brand value increased by 24pc to $109.5bn last year. Whereas Apple’s value dropped from $145.9bn to $107bn which means people are losing faith in the technology giant’s ability to innovate.
“Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income,”
said David Haigh, the CEO of Brand Finance.
“There are probably 50 or 60 analysts that follow Apple. Some are very bullish, some are very pessimistic. What drives our valuation is consensus. We are reflecting what the market says and the market consensus is that the prospects of future turnover are worse than they were last year or the year before.”
If we talk about other tech companies and their places in top 500 valuable brands, Amazon is at the third most valuable brand, at $106.4m. Moreover, AT&T is at 4th position and Microsoft at fifth at $76.3m. Samsung has also made its place in the list at number 6th position. However, Facebook claimed the ninth position in the rankings with a value of a slither under $62m. Last year, Facebook was at 17th position.
The Most Powerful brand of the year is Lego whereas Google is at 2nd place
Brand Finance analyses following factors in creating the Global 500 list:
- Brand loyalty
- Corporate reputation
- Marketing investment
The company also evaluates which brands are the most powerful. According to which the most powerful brand of the year is Lego. Whereas Google is the 2nd most powerful brand and Nike is the 3rd most powerful brand. Moreover, Ferrari and Visa is at number 4th position and 5th position respectively. The most powerful brand last year was Walt Disney, which is now dropped to 6th position.
You can download the full report from Here