“Apple doesn’t have to own a social network,” Timothy D. Cook, Apple’s CEO, said at a recent technology conference. “But does Apple need to be social? Yes.”
Computer and smartphone maker Apple has been discussing with social media company Twitter the possibility of making a significant investment in it. Apple officials have talked with Twitter recently about potentially investing hundreds of millions of dollars in the social media site. Apple and Twitter are logical partners to a certain degree as unlike Facebook or Google, Twitter has no plans to compete with the Cupertino-based company. And as Apple has found, social is just not in its DNA.
The report adds that the two companies are currently in discussions, but “there are no guarantees” that an agreement will be reached. Apple currently has a gigantic stockpile of cash, so even an investment on the scale mentioned by the NYT wouldn’t represent that much of a risk for the money men in Cupertino.
The links between Apple and Twitter are deeper than ever with the social network now baked into the latest versions of Apple’s computer and mobile operating systems.
CNBC explains that the cooperation between the companies is developing at a time of great uncertainty in the mobile market. Battle lines that previously seemed clear enough are rapidly blurring as companies push into new areas of the market.