Recently, Youtube introduced Giving Tools that will make the whole process of charity and fundraising easier and more efficient. YouTube Giving is a new set of tools that will enable creators to easily and quickly setup charity campaigns. Most of these tools are currently in beta. Moreover, they are only active for certain content creators right now. YouTube Giving is basically made up of three features that are being beta-tested. These Beta-Tested Youtube Giving Tools will help the content creators to set up charity campaigns.
Beta-tested Youtube Giving Tools will help to initiate campaigns for charity
YouTube took the wraps off YouTube Giving on Thursday. The product manager Erin Turner described the new feature in a blog post as:
“A suite of features designed to strengthen the way creators and fans can make a difference through charitable giving on the platform to over 1 million nonprofits.”
YouTube Giving is made up of the features that are being beta-tested. They are written as follows:
- Community fundraisers
- Campaign matching
- Super Chat for Good
Let’s discuss them one by one.
This tool will allow the creators to embed donation buttons right into their videos and live streams. However, there will be a progress bar on the video’s YouTube page. It will show viewers how close the creator is to reaching their fundraising goal.
This is extremely similar to the first tool. The difference is that the multiple creators can push the same campaign. All viewers will see the progress of the same campaign, regardless of which creator’s content they are currently watching.
This upcoming tool will allow brands and other creators to donate matching amounts to a specific campaign. The brand will get recognition when the amount of donation of the creator will match with the specific threshold set.
Super Chat For Good
This is the only tool that is currently available. Super Chat For Good allows you to donate your Super Chat payment to the charity that the content creator is pushing at that time.
Right now, where these tools are in beta, YouTube is waiving all fees for donations. When the tools come out of beta, it is unclear if YouTube will charge for the service or not.