Google, Amazon and Apple to Join Bidding War for Toshiba’s Flash Memory Unit

A few months ago, Toshiba decided to sale its flash memory unit. This decision is taken by Toshiba to overcome the loss of its US nuclear unit which filed for bankruptcy protection. Earlier, the company has some bidders including, Western Digital, South Korean chipmaker SK Hynix, and US chipmaker Broadcom. But now the number of bidders increased, as Google, Amazon and Apple has showed their interest in the bidding. Now it is confirmed that Google, Amazon and Apple to Join Bidding War for Toshiba’s Flash Memory Unit.

Google, Amazon and Apple to Join Bidding War for Toshiba’s Flash Memory Unit

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Now Toshiba has total ten bidders which are interested to buy Toshiba’s Flash Memory Unit. Both Google and Amazon would allow them to make their own data servers. On the other side, Apple will use these memory chips in its smartphone as currently  it is buying chips from Toshiba and Samsung.

According to some analysts, As Western Digital has great relationships with Toshiba. So, it has the best chance of winning the bidding war. However, it is not clear whether Apple, Amazon and Google will win the bid or not.

Let’s see which company will open up its wallet more and will win the bid and becomes the new owner of Toshiba.