Black Friday Gets a Boost From e-commerce Sales by providing a great opportunity to manufacturers and designers, particularly those offering their wares online, in terms of sales, market watchers believe. They cited marketing campaigns focused on special sale deals by multiple companies and rush in markets.
Black Friday Gets a Boost From e-commerce Sales
Head Communications and PR at Daraz.pk Saman Javed said
“More than 1.5 million people visited the website on Friday. Our company received 55 times more orders than a regular day, Total value of customer discounts on products sold was Rs 132 million.” More than 8,000 mobile phones sold before noon on that day.
Around 30 per cent of orders were delivered on Black Friday itself. More fridges and washing machines sold on the day than ever in a single day in the history of Daraz.pk. Almost a third of transactions were pre-paid and 25pc of the traffic was from the app.
Easypay, the premier online payments service in the country, and Daraz.pk, the biggest online merchant in Pakistan, had partnered to bring BlackFriday to Pakistan, with unimaginable discounts, special offers and massive deals across a range of products.
Kaymu Pakistan Managing Director Adam Dawood said
The company offered over 500 deals in several product categories including electronics, gadgets, clothing, mobiles, etc.The company received orders from 168 cities of Pakistan, of which around 60pc were from Karachi, Lahore and Islamabad, and around 40pc from the smaller cities.
Dismissing the impression that the shopping euphoria was limited to posh areas, 12pc of total orders in Karachi were from Korangi and Landhi, which are middle to low income localities of Karachi.”
Around 50pc of orders came from mobile phones and 50pc from desktop computers. Winter items were the most ordered, with winter wear and hoodies being the highest sold products,
It is hard to ascertain the actual sales volume in rupee terms on Black Friday, but a massive turnout of buyers at various on-spot outlets and the number of orders poured in via mobile phones and other online options suggest higher sales.
Source: Dawn News