BlackBerry has introduced an entirely new business plan for the year 2016. The company finally decided to emphasize on manufacturing Android-powered smartphones this year.
BlackBerry to Introduce more Android-Powered Smartphones in 2016
Company CEO John Chen, in a statement indicated that the BB10 operating system will be moved to back burner for this year, as the company is motivated towards revealing two Android-powered smartphones to co-exist with the BlackBerry PRIV. In addition , the physical keyboard, which is one of the high spot of BlackBerry devices, will most probably be a part of forthcoming devices as well. BlackBerry believes that the physical keyboard is its smartphones’ USP that enable them to make a modification in the segment of other Android smartphones in the market today.
Though Chen negated to disclose the expected timeline for the launch of the upcoming smartphones. But he did express his feedback for the unbiased market performance of the BlackBerry PRIV.
Commenting on the sales, he said,
“I’m taking a cautiously optimistic view.”
BlackBerry has ascertained to be a failure for the company, and perhaps a gleam of hope for its persistent presence in the market. The device is expected to be rolled out to 31 countries with reduced price tag. Present market price for the BlackBerry PRIV is almost $699.
Irrespective of the transferal of strategies in 2016, Black Berry will continue offering the Black Berry Classic with the BB10 operating system, though, new phones would not have it.
Further explaining the topic on BB official blog, Chen said,
“Consumer and enterprise fans of our workhorse BlackBerry 10 smartphones such as Passport, Classic and others can look forward to many security and privacy enhancements in 2016. The coming version 10.3.3 will be certified for NIAP compliance, meaning it will have passed the strictest government-grade security tests, enabling us to further support our government and regulated customers who use BlackBerry 10 devices and demand the highest levels of security. We are also planning a version 10.3.4 for later this year with even more security improvements.”
On the other hand Chen is hopeful about the profit yielding this year, and is eager to announce BB10 devices in the longer term. In prior reports, he veiled that he perceives the year 2016 as the make-or-break year for the company in terms of cost-effectiveness.