Block Out 2024 Trend: Celebrities & Influencers Getting Blocked On Social Media

Block Out 2024: Why Celebrities & Influencers Getting Blocked?

Meta Gala, the red carpet event theme was “The Garden of Time” from J.G. Ballard’s 1962 short story this year. In this story, Count Axel and his Countess wife live inside a flower-laden walled villa while a gang approaches. The wife and count pick time flowers from their land to exploit time and space, rewind time and protect themselves from the gang by tossing them back. The flower beds ultimately run empty and the wall gets breached. Moreover, the gang destroys the house and turns the couple to stone. It is a dystopian short story that shows the invincible attack of popular change.

Block Out 2024 trend started with a video by influencer Hayley Kalil popularly known as Haylee Baylee. She posted a video on TikTok stating “Let them eat cake” which was the last straw to break the camel’s back. This offensive phrase was spoken by a princess in 18th-century France to show elitism.  It triggered people to start Blockout 2024. She says in her video:

“It’s time for the people to conduct what I call a ‘digital guillotine’.’ A ‘Digitine’, if you will. It’s time to block all the celebrities, influencers, and wealthy socialites who are not using their resources to help those in dire need”

The Block Out 2024 trend has gone viral. Numerous TikTok users have been joining in with their videos sharing influencers and celebrities they’ve blocked. The trend has started working. Celebrities, Influencers, and socialities are losing followers. Even if you don’t follow them, users are being forced to go and block them. Moreover, it’s also messing with brands who work with celebrities and influencers as their ads are not reaching consumers. Additionally, companies have started losing revenue and profits.