Broadband internet becoming household product
Pakistan is experiencing a phenomenal growth of Broadband Internet which has become a household product as the journey started with few thousands connections have now reached 2.9 million mark.
This growth of Broadband in the last one decade is an outstanding national success and by using modern services high speed internet streaming is revolutionising the way people learn communicate work and do business. Owing to their own limitations some telecom operators are making misleading claims about the state of Broadband penetration in Pakistan by incorrectly linking it with the country’s economic situation.
However contrary to such ill informed claims made in haste the country has witnessed 70 times increase in Broadband proliferation in the last six years.
As per Pakistan Telecommunication Authority (PTA) data the number of Broadband Internet users in Pakistan increased to 2.9 million. The growth can be gauged from the fact that around 101,707 new broadband connections were issued during month of August last year. Major share of broadband connections was captured by Pakistan Telecommunication Company Limited (PTCL) which realised the importance of broadband and introduced discount on EVO grabbing 93% of new acquisitions or 93,506 sales in a month. The data showed such massive sales in one month for the first time in the history of the country as broadband subscribers using EvDO technology have crossed the DSL subscriptions to become the largest used technology for such services in the country. EvDO now has over 41% of market share in terms of broadband subscribers with DSL technology following at 38 per cent market share.
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- WiMAX technology worst hit due to rise in EvDO customers and saw a decline of 2,623 customers during August. DSL technology added 10,307 new customers during the reported month. The Internetworldstats.com puts Pakistan’s total Internet users at more than 29 million with a population penetration of 15.5%. The total number of fixed phones and mobile phone subscribers stand at 3.10 and 118.32 million respectively.
- PTA data further reveals that Broadband Internet put up an impressive growth rate of 28% from June 2011 to March 2012 surpassing mobile growth rate which stood at 9% for the same period.
- PTCL’s entry in the Broadband market had a major impact and the retail tariff was rationalised significantly. Broadband services were made accessible to every nook and corner of the country. More than 10,000 customers were achieved within the first 120 days of PTCL Broadband Pakistan’s launch where as it took four years for all the other market players collectively to reach 30,000 customers mark.
Today PTCL is leading broadband service in the country with 90% market share having pioneered the most popular and diverse portfolio of products and services ever offered in this market.