CCP Issues Notice to Kaymu.pk for Fraudulent Marketing Practices

CCP Issues Notice to Kaymu.pk for Fraudulent Marketing Practices. On Tuesday, the Competition Commission of Pakistan (CCP) issued a show-cause notice to online shopping platform Kaymu.pk. The notice was issued against the platform for fraudulent marketing practices.

“The notice is issued in regards to the resolution of disputes between buyers and sellers, return policy, payment and shipping methods, and vague terms and conditions. Thus deceiving consumers in violation of Section 10 of the Competition Act, 2010.”

Said the CCP statement.

CCP Issues Notice to Kaymu.pk for Fraudulent Marketing Practices

The commission conducted an investigation after getting a complaint from a citizen. The complaint stated that the well-known platform for online shopping is involved in deceptive marketing practices by perpetrating different violations.

The claimant further added that the platform permits sellers to commit fraud and deceive customers regarding services offered at the time of placing an order and after the sale has been completed. The online shopping website promises a safe and highly cooperative platform for buyers and sellers. But that is not the case.

After evaluating the facts, the investigation report found that the online platform is deceiving its customers. They are giving contradictory information. The details exclude fair warnings in regard to the sellers’ return policy.

Kaymu.pk was found to be deceiving consumers in violation of Section 10 of the Competition Act, 2010

The website is also unable to act as a legitimate arbitrator by exempting itself from confirming the authenticity of the sellers on its website, the inquiry report added.

The investigation also found that Kaymu.pk claims to provide many delivery and shipping options. But those options are not available to customers.

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The inquiry report came to the decision that Kaymu.pk is, prima facie, involved in advertising fake and misleading information to the customers. That is also capable of affecting the business interest of other opponents in the field of online shopping thus violating Section 10 of the Competition Act.

Source: Dawn