The mobile market in Peshawar is booming these days. Various brands of mobiles like Nokia, Samsung, and Sony Ericsson are covering the market. Smart phones like apple iPhone 4G, Samsung galaxy and HTC have their say in the market as well.
In Peshawar people like to buy phones that are not very expensive and for that reason Chinese handsets are very popular in the market. With the majority of other inexpensive goods made in China, sale of the Chinese cellular phones are rising in the Peshawar market. These phones are actually the exact replica of original brands that are made by different multinational companies. According to dealers and buyers in Peshawar, most of the cell phones that are available in the market are Chinese and its market is increasing day by day.
Whenever a company launches any cellular phone with a new pricey design, the next day its Chinese made replica penetrates the same market at a lower price thus taking the same market from its original maker. Most of these Chinese phones make their way from Lahore and targets the low income brackets that enjoy the same features of the original phone in affordable versions. But on the other side these phones have drawbacks, like no warranty and are functional for less than a year. In worst cases they start malfunctioning within a week.
Most of the consumers like to buy Nokia brand and majority of them are not officially made by Nokia. The most famous among them are N-series, Xpress music and Nokia 6300. For instance if the original Nokia 6300 is set at 10,000 PKR then its Chinese made variant is available in less than 4000 PKR.The original N-95 costs 37,000 PKR while its Chinese brother costs 7000 PKR. Nokia Xpress costs 17,000 PKR while its Chinese brother costs 5000 PKR. Due to their instability the users usually want to get rid of them in a 6 months period. Having a low resale value, consumer is not mostly bothered as they add a few thousands Rupees to buy a new Chinese Handset. On the other hand the original handset buyers don’t sell their devices that often due to their reliability, and even if they want, it gives them a decent sum according to the demand and condition of the handset. This story remains the same for the other brands like Samsung and Sony Ericsson as well.
The image below is an advertisement for the Nokia Replica being sold in Pakistan: