Check Out How Many Users Are Using Social Media in Pakistan in 2024?

The Pakistan Telecommunication Authority (PTA) has released a report shedding light on the growing use of social media platforms in the country. The report, issued from Islamabad, provides insights into the number of users and their gender distribution across popular social media platforms as of January 2024. Social media platforms such as Facebook, YouTube, and TikTok reveal a significant gender imbalance, whereas Instagram demonstrates a comparatively smaller gap, hinting at gradual progress in narrowing gender disparities in certain digital spaces.

Check Out How Many Users Are Using Social Media in Pakistan in 2024?

Facebook

Facebook remains a leading social media platform in Pakistan, with 60.4 million users. A significant gender disparity exists, with 76% of users being male, while 24% are female. This indicates a higher engagement rate among male users on the platform.

YouTube

YouTube has emerged as the most widely used platform, boasting an impressive 71.7 million users. Male users dominate the platform, accounting for 72%, while female users make up 28%. The platform’s popularity highlights its role in entertainment, education, and digital content consumption in Pakistan.

TikTok

TikTok, known for its short video content, has rapidly gained traction with 54.4 million users in the country. The gender gap is even more pronounced here, with 78% of users being male and only 22% female. Despite the disparity, TikTok continues to attract a diverse audience, particularly among the youth.

Instagram

Instagram, a platform popular for photo and video sharing, has 17.3 million users. Compared to other platforms, Instagram shows a relatively smaller gender gap, with 64% male users and 36% female users. Its focus on visual content has made it a favourite among younger generations.

The PTA report highlights the growing adoption of social media in Pakistan but also reveals significant gender disparities across platforms. These statistics underscore the need for inclusive digital policies to bridge the gender gap and promote balanced online participation.

See Also: Social Media Apps Dominate November Downloads