Dolby Showcase Their Latest Technologies During “Dolby Day” in Pakistan

Today at Marriott Islamabad, Dolby hosted ‘Dolby Day: Enhancing the broadcasting experience’ event that was organized by CACF and Meditari. The event aimed at showcasing Dolby’s latest Technologies in Pakistan. Country’s top-notch cinema houses, Media houses, technology, and telecommunication providers attended and praised Dolby audio, Dolby Atmos, and Dolby Vision.

“Dolby Day”: Enhancing the broadcasting experience in Pakistan

Transworld, Telenor, Rockville, PTCL, Interactive, Swift Bizz, Mag Entertainment, Shahzad Sky, Pemra, Pta, Ptv, Cinepax, Nayatel discovered the technical aspects and experienced Dolby Audio and the 5.1 surround sound living room experience in a live demo, in addition to Dolby Atmos over mobile.

The presented technologies:

Dobly Audio

Dolby Audio is a set of robust technologies that deliver rich, clear, powerful sound in the cinema,
at home and on the go. Available in broadcast, downloaded, streamed, played in cinemas, or
enjoyed via disk. Included in the national DTT standard in 60+ countries. 40+ OTT services support
Dolby Audio worldwide.

Dolby Atmos

Dolby Atmos delivers moving audio — sound that can be precisely placed and moved anywhere in
three-dimensional space, including overhead. It brings entertainment alive all around the audience
in a powerfully immersive
and emotive experience. Since its cinema launch in 2012 with Disney/Pixar’s Brave, 1,000+ movies
have been mixed or announced in Dolby Atmos. More than 4,000+ Dolby Atmos enabled cinema
screens have been installed globally. Over 40+ consumer device brands delivering a variety of form
factors including mobile phones, PCs, TVs, game consoles and sound bars.

Dolby Vision

Dolby Vision transforms your entertainment experience with dramatic imaging — incredible
brightness, contrast, and color that brings entertainment to life before your eyes via OTT online
streaming, 4K UHD Blu-ray, broadcast, and gaming applications. More than 25 global consumer
electronics manufacturers support Dolby Vision across a variety of playback scenarios — TVs, PCs,
tablets, gaming consoles, and smartphones. More than a dozen content providers currently deliver
or support Dolby Vision for OTT including: BBC, Disney, iQIYI, Lionsgate, MGM, Netflix, Paramount,
Shanghai Film Group, Sony Pictures, Universal, and Warner Bros.

Here are some highlights of the event.