Home News Easypaisa “Badlay Zindagi Asani TVC” is a Creatively Directed Advert

Easypaisa “Badlay Zindagi Asani TVC” is a Creatively Directed Advert

Last Updated: Thursday, May 19, 2016

REVIEW OVERVIEW
Campaign
Message
Creativity
Effectiveness
Verdict
SUMMARY If directed well, TVCs have the power to make us cry, laugh or even frighten just within minutes or seconds. It also shows us the latest tendencies in design, music, and culture. Telenor's Easypaisa is the best combo of all these things. The performance of Shan while giving message of "Badlay Zindagi Asani" has nicely promoted the Easypaisa service. The only thing that stopped me from giving 5 stars is that the characters and story board does not represent the actual market of Easypaisa i-e middle and lower-middle class. They might not be able to feel connected to service. Otherwise, it’s a well-executed TVC. Verdict: Message Conveyed!!	4.7 OVERALL SCORE