As Telenor EasyPaisa claims “Badalaay Zindagee Asanee Saay”; we already know that the operator is the pioneer to introduce the use of electronic money transfer through mobiles in Pakistan. Now Telenor EasyPaisa has increased its transfer limit to facilitate its customers even more. The amount is raised from Rs. 15,000 to Rs. 50,000. EasyPasisa already holds the position of market leader with over 50% share in the mobile financial services segment and hopes to widen its share through this new TVC campaign “Limit Barghaee Gai”.
EasyPaisa Releases TVC to Announce Increase in Money Transfer Limit
Let’s watch this TVC first and then read our detail review in the following section:
The Team Behind Easypaisa Limit Barhgayee TVC:
- Agency: Adcom Leo Burnett Islamabad
- Production: Big Guns Productions
- Executive Director: Syed Asad Rizvi
- Creatives: Adil Ehsan, Sidra Zaheer and Rayshum Kayani