ISLAMABAD – Apr 22, 2016: Committed to delivering asecure and convenient online shopping experience to the country’s booming internet population; Easypay has launched the Pakistan’s first Escrow Buyer Protection service to further secure online shopping.
Easypay Buyer Protection Makes Online Shopping Safer than Ever
Although online shopping has witnessed exponential growth in recent years, an overall lack of trust and a perceived risk of fraud in online purchasing is a key barrier to the growth of this industry. A large number of Pakistani customers are still wary when it comes to making online purchases. The lack of trust remains as one of the main reasons why the Pakistani e-commerce market works primarily on Cash-on-Delivery (CoD). Customers’ reservations range from the authenticity of merchants, product genuineness and condition; to the time it takes their orders to reach them. However, CoD has its own risks as a customer is not handed over the product(s) unless the cash payment is made to the courier representative.
Aimed at building trust and customer confidence,with Easypay Buyer Protection customers will be now able to prepay with confidence for all their online purchases.Buyer Protection withholds payment from the merchant until the customer has received the product and communicated their satisfaction with the purchase. In case the customer faces any issue with his purchase, for instance the product is not as advertised, or is damaged, they can raise a dispute with Easypay. Easypay Buyer Protection gives customers the right to a refund or replacement when items fail to match the information given prior to purchase.
The buyer simply has to submit a dispute form (dispatched with the shipment) along with detailed description of the problem and supporting evidence (images/video) to Easypay within 7 days from the date the shipment was received. This initiates the first phase of dispute resolution whereby the merchant and customer are given an opportunity to resolve the issue amongst themselves within the next 7 days. If the dispute remains unresolved, the next phase of resolution is initiated wherein the Easypay dispute resolution committee shall assess the dispute details and supporting evidence and give a final decision in either party’s favor.
Shedding light on this major development, Yahya Khan, Chief Financial Services Officer, Telenor Pakistan said,
“Through Easypay Buyer Protection, we have come up with a solution that would boost Pakistani buyers’ confidence in online shopping, giving them the right to spend their hard-earned money only when they are satisfied with their purchase. This is the very first time that a Buyer Protection service has been introduced for online shoppers where the buyers will get their money back if they are dissatisfied with their purchase, and we are proud that Easypay has pioneered it. We really hope that Easypay Buyer Protection helps overcome trust and results in the growth of the local e-commerce sector.”
Taking advantage of this new service offering, a number of online shopping sites have already signed up for Easypay Buyer Protection and amongst these are Homeshopping.pk, Well.pk & Techcity.pk. For more details about the terms and conditions of Easypay Buyer Protection, please visit our website at www.easypaisa.com.pk/easypay-online-payments.
Pakistan’s first and largest branchless banking solution, Easypaisa was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 75,000 Easypaisa shops in more than 800 cities across the country. Nearly 650,000 transactions are conducted on Easypaisa every day by 20 million active customers. In 2015, Easypaisa moved nearly 3% of Pakistan’s GDP. Easypaisa has the largest product portfolio of services for its customers including remittances, payments, savings and insurance and offers ATM cards and IBFT services that work with all banks connected through 1-Link in Pakistan. In February 2014, out of more than 250 Mobile Money services around the world, Easypaisa was awarded two GSMA Awards, including the “Best Mobile Money Service in the World” at the Mobile World Congress, Barcelona, Spain. For more information, please visit: www.easypaisa.com.pk