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Exclusive Breaking News: MOITT and PTA to Facilitate Haier Establish Pakistan’s First Smartphone Assembly Plant

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Exclusive Breaking News: MOITT and PTA to Facilitate Haier Establish Pakistan's First Smartphone Assembly Plant

Ministry of Information Technology and Telecommunications (MoITT) and Pakistan Telecommunication Authority (PTA), is to facilitate Haier in establishing Pakistan’s first Smart Phone Assembly Line before the end of the year. A high level meeting with Ms. Anusha Rehman, assured a delegation of Haier that presented their plan that following the successful auction the business friendly Government is keen to promote local assembly and manufacturing of smartphones in Pakistan. Haier has already successfully established laptop assembling plant in Pakistan few months back. Haier Pakistan is currently producing refrigerators, deep freezers, washing machines, home air conditioners, commercial air conditioners, television sets, microwave ovens and other small appliances in a special economic zone (SEZ) on the outskirts of Lahore.

Now the company has showed keen interest for producing a wider range of smartphones in the country. This plan to establish an assembly plant for smartphones is beneficial for overall economic progress of Pakistan as with this affordable smartphones will be soon available in the market.

MOITT and PTA to Facilitate Haier Establish Pakistan’s First Smartphone Assembly Plant

In this regard, a meeting held at the Ministry of IT & Telecom also attended by PTA, all agreed, to work on facilitating the process towards achieving the goal for local assembly by end of the current year and eventually full fledged manufacturing of Smartphones in Pakistan. 

The main agenda of the meeting was to focus on the plan for setting up local assembly line for assembling mobile phones in Pakistan and that it should include more clarity of SKD policy and tax exemption to facilitate investment in Pakistan to enable support job creation and technology transfer.

The project is part of Pak-China strategic vision from Haier Group to expand operations in Pakistan.

The meeting with Minister Anusha Rehamn beside Secretary MoITT was attended by Chairman PTA Dr. Ismail Shah and higher offcials of Haier that included:

  • Zeshan Qureshi        (CEO Haier Mobile & IT)
  • Khalid Afridi               (Director Haier)
  • Benny Zhang             (Director Haier)
  • Zhang Hai                   (Director, Haier)

Haier is renowned name in manufacturing home appliances and other electronic products around the globe, initiated its operation in Pakistan during 1984. It’s now been 30 year since this momentous Chinese origin Electronics brand Haier – positioned its footprints in Pakistan. The company is proud of its three decade long achievements in local Pakistani electronics market and celebrating it too.

It is interesting to note that Haier has already provided almost 100,000 laptops to the talented students as a part of “Prime Minister’s Laptop Programme”.

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