Facebook has copied many features from Snapchat. Now it has incorporated augmented reality selfie lenses called “Masks” into its foremost app as well.
Facebook Brings Augmented Reality Selfie “Masks” for Live Video. Beginning with Halloween-themed skeleton, witch and pumpkin masks, some Facebook users can now start to use the distinctive effects when they go Live.
Masks simultaneously make Facebook feel more contemporary. They appeal users to Live in order to try them and drop self-consciousness while broadcasting.
The feature has been rolled out to iOS users in the U.S., U.K. and New Zealand, and public figures. Facebook reveals masks will come to Android and more countries in the upcoming months.
Facebook Brings Augmented Reality Selfie “Masks” for Live Video
It also presented limited-time Halloween variations of its beyond-the-Like-button emoji Reactions, like a laughing witch instead of the Haha reaction and a mad jack’o’lantern.
Back in March, Facebook attained MSQRD and briefly tested using a related technology. In July, Facebook started users go Live from inside of MSQRD‘s own app.
The feature could revive Facebook, which looks a little flat and heavy compared to Snapchat, with its emphasis on inventive tools. Masks could also make people less shy about going Live on camera. For the same purpose, Facebook added Live color filters and is prototyping Prisma-esqe AI style transfer Live video filters. That make your footage look like fine art.
To try the Masks, users can start a Live video broadcast with the button on their Timeline, News Feed or Page. Then tap the magic wand in the upper left corner to disclose Facebook’s special effects. After choosing the masks sign, users can scroll over the options. And then tap on any to get them on their own face. There’s no need to tap and hold on your face to initiate the augmented reality feature like Snapchat requires.
Facebook is trying greatly to curtail the transferal of engagement somewhere else by displaying it can offer crazy artistic tools. It succeeds by being the home for what you do with friends. Historically, Halloween has been one of the most energetic seasons for Facebook as everyone goes to share photos of their get-ups. It was the perfect time Facebook rolled out its visualization for the prospect of pictorial communication.