Facebook has started new ways of Advertising
Facebook plans to spin out a new advertising tool that will let companies target their ads to existing customers based on their phone numbers and e-mail addresses.
“For those who may have privacy concerns over this exchange of personal information, the social network said the process is secure. It means is Facebook isn’t giving any of your data away, it’s taking existing numbers and addresses from businesses and letting those businesses use the information to target its ads.”
On the flip side, Facebook won’t be gaining any new data from businesses. When advertisers give Facebook your data, it is hashed — a security technique that scrambles your data — before it is fed into the advertising machine. Once the ads are placed, Facebook dumps the hashed data, so that if an advertiser wants to do another ad, the process starts over again.
Facebook continues to figure out how to improve its advertising service amid revenue reports and forecasts that have not been up to par.
Of course, it’s not the only company expanding its targeted advertising efforts. Twitter launched a feature today that puts tweets in the streams of a broader audience than before. Facebook is just being in competition and maintaining its business by advertising your businesses.
Source: Yahoo News