From last some months, Facebook is facing a lot of questions regarding Fake news which pop up in News Feed. The tech giant has revealed that it is working to bring some changes in algorithm to bring only authenticated news to users. However these changes will let them filter fake news from news feed. Facebook to Bring Only Authentic News On The Top of News Feed.
The posts that are designed for spamming purposes or those which keep on asking for likes and comments will not be considered authentic. Post that is blocked or hidden by users will also not be considered authentic.
Facebook to Bring Only Authentic News On The Top of News Feed
Facebook’s stepping up its efforts to combat fake news with two major tweaks to its News Feed algorithm. The social media giant previously faced harsh criticism as it was accused of playing in helping spread bogus information.
Adam Mosseri, Facebook’s vice president said:
Fake news means different things to different people. What we’re focused on is the worst of the worst. We’re not looking to get into the gray area of opinion
Rolling out on Thursday, new features add flagging, tweak algorithm and restrict advertising
To create the new system, Facebook will first identify Pages that frequently post spam and constantly demand user interaction. It has trained an algorithm to detect similar content as it appears on the News Feed. Now Anything that Facebook determines to be authentic will appear at the top of the News Feed.
Facebook has added real-time signals to its ranking system. This means stories that are going viral or posts experiencing a high volume of engagement will be prioritized. The result should see breaking stories that a lot of people are talking about appear higher in the News Feed while they’re still popular.
Facebook says the changes won’t have an impact on most Pages, but some may see a small increase or decrease in referral traffic or outbound clicks, depending on what sort of content they’re sharing.