Facebook to Let Users Block Offensive Ads Soon. The social media tech giant Facebook keeps on introducing and experimenting new features. This time it is running a new experiment that permits people to turn off select ads that they consider offensive.
For the time being, the test is only being applied to Facebook ads from alcohol brands and marketers, or promotional content relating to parenting, reports Ad Age. The step marks the first time the social network has certified people to selectively block certain topics. Facebook states it will ruminate adding more options based on user reports.
Facebook to Let Users Block Offensive Ads Soon
“Those are the two most common topics.”
Mark Rabkin, VP of core ads at Facebook, told Ad Age.
“For families who experience the loss of a child, to continue to see ads about parenting and new baby stuff, that can be really upsetting.”
Generally, Facebook users can modify their ad inclinations in regard to their wider interests. Along with its ad blocking test, Facebook is also apprising the look of its ad preferences tool in order to make it easier to navigate.
As with most tryouts, the test feature will be presented to some users, and could later be launched extensively.
It hasn’t been easy for Facebook while executing its ad experience back in August. The move basically dodged any ad-blocking extensions users had in place, much to the irritation of the developer of one such plug-in: Adblock Plus. At first, Adblock Plus accomplished to generate a workaround for the update, but Facebook speedily updated its code to condense the software impractical.
The social network presented the following statement in its justification:
“We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads.”
It look like Facebook has now understood that in certain cases ad blocking should be endorsed. And that only offering extensive customization possibilities does not meet your requirements.