Google announced the ban on offensive keywords after major brands pulled ads from the platform because they appeared against offensive content, such as videos promoting terrorism or anti-Semitism. Google Disables Offensive Search Content and Ad Keywords.
It plans to give its advertising clients more control over where their ads appear on YouTube and the Google Display Network, which posts advertising to third-party websites.
Google Disables Offensive Search Content and Ad Keywords
Google’s senior vice president of ads Sridhar Ramaswamy said in an email:
“We’ve already turned off these suggestions and any ads that made it through, and will work harder to stop this from happening again,” .
Ronan Harris, Google’s UK managing director, said in the blog post that Google removed nearly 2 billion offensive ads from its platforms last year and also blacklisted 100,000 publishers from the company’s ad sense program, but admitted “we don’t always get it right.”
Google not only allowed advertisers to target searches such as “Why do Jews ruin everything” but also suggested the user to run ads next to searches such as “the evil jew” and “jewish control of banks”, a campaign by BuzzFeed discovered.
Google has been addressing fake publishers that impersonate well-known news and would stop allowing ads to be served against misinformation stating that sites that were “deceptively presenting fake news articles as real” would be in violation and temporarily disabling the ability of advertisers to target these sites.