“Fake News” is a common term now-a-days for general public. Many websites are showing fake or offensive content which mislead others. To overcome this Google Introduces New Search Tools to Combat Fake News. Google said that it will take action to reduce the amount of fake news and content that shows up in its search results.
Google Introduces New Search Tools to Combat Fake News
The search engine, Google has announced it in a blog post. In that post, Google said that about 0.25 percent of the search results in its daily traffic were coming up with “offensive or clearly misleading content, which is not what people are looking for.” Many offensive or fake news get more priority on Google search and displayed on top, which should not be.
Earlier this month, Google has made some changes to its Search Quality Rater Guidelines. Human “evaluators” will use these guidelines to check the quality of Google’s search results. Moreover, they will also provide feedback back to the company. The new guidelines include details of “low-quality websites”. These websites might have “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories.”.
Google says that its human evaluators should be able to spot those kinds of sites, and their feedback will assist the company in demoting them in overall search results. Moreover, the company has made changes to its search signals that will also bring up more accurate content in its results.
In addition to it, Google is adding new public feedback tools for its AutoComplete feature in its search bar. By this menu users will be able to notify Google if they feel anything inappropriate in AutoComplete Search bar. A similar feedback form is also available for any Featured Snippets, which appear at the top of some search results.