Google Maps is one of the most important parts of our life. We cannot foresee any new place without its assistance. However, with time it is getting even better than before. This time Google Maps has something new for consumers and small businesses. So when you are going to a new place and using Google Maps for getting turn by turn navigation to reach their destination. Now they will also see Local Business pins on their way. In this way, this business will get recognition as well. This feature will especially help shopping brands to get known during the holiday season.
Google Maps Highlights Local Business pins While Navigating
Google revealed that people were searching for local businesses all the time by using the keyword “Local” and “Near me”. This keyword was searched for more than 350 times in the last few years. According to Google, this local campaign will drive more business as compared to the actual physical location. According to Google, such pins will also ease consumers who might like to take advantage of their services on way to the destination.
This feature will help businesses to generate more sales. In a blog post, Google clearly revealed that how the shopping ads on their app will benefit small enterprises:
“Shopping ads direct a consumer to a company’s website to purchase an item for delivery. Inventory ads allow consumers to pick up the item they want now, or at a later time, from a physical storefront. Google notes that 45% of global shoppers have used “buy online, pick up in-store” to get items from a local retail location. It currently has 12 billion offers connected to physical stores in 12 countries”
This feature will be launched for both Android and iOS users soon.