Recently, Google has announced its partnership with Telenor to launch an advance messaging service, Rich Communication Service (RCS). RCS Messaging service will launch in different Countries of Europe and Asia. Initially, the service will be available for Android users only.
Google Partners with Telenor to Launch RCS Messaging in Europe and Asia
Google said in a blog:
Features like group chat, high-res photo sharing, read receipts, and more, will come standard on Android. Subscribers will have their SMS experience upgraded through the Messenger app for Android devices, developed by Google. The service will be powered by the Jibe RCS cloud from Google.
Those Telenor subscribers who already have the Messenger app on their phone will automatically get access to RCS services through an app update. For those subscribers who don’t have the app can install the Messenger app from the Google Play store. In addition, many new upcoming Android devices will come with Messenger for Android preloaded as the default SMS and RCS messaging app.
Countries who will get this service include: Norway, Denmark, Sweden, Hungary, Montenegro, Serbia, Bulgaria, Pakistan, Myanmar, Bangladesh, Thailand, Malaysia and India. With this service, subscribers can enjoy group chat, high-res photo sharing, read receipts, and more.
The RCS messaging implementation supports the GSMA universal profile. This profile is a standard supported by more than 58 carriers and manufacturers. Moreover, this profile is covering 4.7 billion subscribers globally.