With the growing fake apps and the scandals of compromised users of data, Google is getting more serious and deleting Apps that do not meet its policies or are indulged in any type of fraud. A few months back, Google had announced to fight against “bad actors” and shady developers. The tech giant had also introduced some new policies and mechanisms in order to protect Android users by preventing malicious and misleading apps from entering into the Play Store and has removed many apps due to ad fraud.
Play Store Ad Fraud Detected by BuzzFeed- Google Taking serious action against Do Global
This time Google has removed 46 Apps, created by a successful Android app development company that has more than half a billion installs. Do Global is china’s developer, its apps had some serious issues. Before Google had started taking actions, Do GLobal had more than 100 apps. The remaining apps will also be removed. Do Global is an owned subsidiary of a well known Chinese firm, Baidu.
The ad fraud at Pastore was detected by BuzzFeed when they found out that around six apps from Do Global were clicking on ads even when people were not using the apps. In easy words, these apps were fraudulently clicking on banners ads.
When this news was exposed on Media, Do Global apologized about it and said that:
“We fully understand the seriousness of the allegations. Therefore, after reading the reports about our apps, we immediately conducted an internal investigation on this matter. We regret to find irregularities in some of our products’ use of AdMob advertisements. Given this, we fully understand and accept Google’s decision. Moreover, we have actively cooperated with them by doing a thorough examination of every app involved…moving forward, we will strictly follow relevant regulations and continue conducting a comprehensive review of our products. Lastly, during this process, we have caused misunderstandings and great concern due to our being unable to communicate in a timely manner and provide complete information. We offer our sincere apologies.”
Google is dealing with the sheer volume of malicious junk in the Play Store by the combination of human effort and machine learning technology. However, the company didn’t provide any absolute numbers for the volume of apps that have been rejected or suspended.