In an announcement made by Google, it revealed two key changes associated to its mobile search results. The one you’ll perhaps witness first is that Google is removing the “mobile-friendly” label. It emphasized pages that were easy to read on mobile from its mobile search results pages.
Google to Punish Mobile Sites Showing Interfering Popups
The second change may be more wide-reaching. Beginning on January 10, 2017, the company will start punishing mobile pages that show unpleasant interstitials when a user first opens a page. They will rank lower in its search results.
According to Google’s own statistics, 85% of all pages it displays on its mobile search results pages are now mobile-friendly. So to dejunk the results pages, it’s eliminating the label, even as it carry on to use it as a ranking indication.
The penalty for infuriating interstitials, those bothersome ads and announcements that capture the whole page and have the tiniest possible button for canning them, which certainly hints you to inadvertently clicking on the ad, will likely be regretted by bad marketers, but for users, it can’t come too timely.
It’s worth mentioning that Google won’t rebuke all sites that uses interstitials, only the ones that make material less reachable. That means popups that shields the main content after users steer to a page or as they are looking through it. Along with standalone interstitials that have to be terminated before you can access the foremost content and pages.
Certain interstitials like those that sites use for login dialogs and in reply to authorized compulsions are still okay. They won’t thrust a site down in Google’s rankings. Google isn’t doing this for the first time. The company already punishes sites that use them for app install ads.