Google has announced in June that it is going to block certain ads in Chrome early in 2018. But now company has revealed the exact date that is February 15, 2018. It will not block every ad, though. Google will use its standards for how the industry should improve ads for consumers. Google to Start Blocking Annoying Ads in Chrome on February 15, 2018.
Google will block those type of ads which are annoying and most of people hate them. For example full-page ad interstitials, ads that play sounds unexpectedly, and ads that flash quickly. While not every ad will be blocked. Google joined the coalition for Better ads, a group that offers specific standards for how the industry should improve ads for consumers. The coalition announced the Better Ads Experience Program. That provides guidelines for companies using the Better Ads Standards to improve users’ experience with online ads.
Google to Start Blocking Annoying Ads in Chrome on February 15, 2018
Google has shared how sites affected by Chrome’s ad blocker will be able to get back into the good browser:
Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a “failing” status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.
By building its own ad-blocking into Chrome, it will give relief to those consumers who find Annoying ads ruin their experience.