According to sources the recent growth of telecom sector has resulted in the increase of mobile broadband users.
In Pakistan, 3G and 4G mobile phones users have increased which takes the count to 14.6 million according to the estimate taken in July 2015. The users continue to grow which leads to demand of smartphones. Smartphones is the top selling category across all major e-commerce platforms. Market sources claim that less than 20% of Pakistan’s monthly mobile phone imports includes smartphones. Though this percentage is likely to change in a couple of years.
According to Daraz.pk Co-Founder Muneeb Maayr.
Growing E-Commerce: Pakistan to Have 40 Million Smartphones by the End of 2016
Keeping in view this growing demand of smartphones, major industry players from telecom operators to mobile phone makers and e-commerce platforms have associated with Google to help in online trade by offering special discounts on mobile phone purchases just before Eidul Azha.
Google’s Tech Mela, the 10-day event, which will go live on September 11, is an online shopping festival which brings many new phones launched recently at discounted prices and deals from major mobile phone brands.[pull_quote_center]“With this event, Google aims to support the vibrant and growing culture of e-commerce in the country.”[/pull_quote_center]
Maayr also said:[pull_quote_center]“This is the first of many online shopping festivals to come to Pakistan, and smartphones are a good assortment to begin this festival with.”[/pull_quote_center]
Said Homeshopping.pk Chief Executive Officer Shayaan Tahir in a recent interview.[pull_quote_center]A bulk of the country’s e-commerce transactions originate from Karachi, Lahore, Islamabad and Rawalpindi, which comprise about 50% of customers.[/pull_quote_center]
With telecom operators introducing 3G and 4G services in semi-urban and rural areas of the country. The e-commerce market is likely to become better and get a good deal.