Gone are the days when businesses used to rely on carefully written press releases or catchy ad campaigns to communicate with their customers. In the age of social media, the traditional rules have changed and people today demand a direct relationship with the brands. Can you imagine that the mobile operator from where you have bought a SIM does not have any Facebook profile, Twitter account or Instagram feed? Well this surely is not possible in today’s competitive business world.
How Brands Can Create Lasting Relationships on Social Media
Without a doubt, marketing is a large part of any organization’s expenditure. Following this trend,brands in Pakistan are spending millions to make their profiles work efficiently and actively for customer support.
Let’s analyze some of the major shifts in business world and observe how different social media platforms have helped them in attracting customers and clients.
From “Trying to Sell” to “Making Connections”:
In present era, selling has become the second priority while making connection through social media is the primary focus. All the famous brands including mobile phone operators and OEMs prefer to make a strong connection before introducing any new service or product. The connection is actually helping them to read the mind and demands of their consumers.
From “Hard to Reach” to “Available Everywhere”:
Engaging with your customers by having an email address or by providing a customer service number on one’s website is not enough Today, people want to interact with their selected brands by commenting or tweeting on the social media platforms for faster and reliable communication. Therefore, businesses have to struggle hard to maintain their market position by keeping active social media pages.
From “Visit the Franchise” to “One Click Away”:
In this fast world neither the operators nor the customers have time to do in-person meetings. Customers for the quick response are now visiting the chatting forums while operators are ready to answer their questions through social media platforms. What else could be better than saving time and using social media for interaction?
In the end, it can be concluded that the medium may change, but the concept is basic. It’s almost impossible for brands to connect to their customers effectively without using social media platforms.
In this new era of social media, business companies are forced to be more transparent and personal. Of course, traditional advertising and press releases will be getting a share but social media is going to shrink their space. It seems like in near future different social media like Facebook, Twitter, Instagram etc would be most relevant source to evaluate the productivity and services of businesses. Ultimately, social media will become the source of promoting healthy competition among the companies and the customers will also get more opportunities to share their views, opinions and suggestions regarding their chosen brand and company.