How To Make SEO and Web Design Work Together

Would you think the website’s SEO and web design are different elements?

Of reality, they have to work together to do both properly. Google cares about the look and feel of your website more than you might think. Even if it cannot “see” the way a human user can, there are benefits of creating a responsive website that will make the SEO better than ever before.

Building rapport with Google takes more than the frequency of keywords. Here’s how you can make the search rankings on your website appear higher and stand out from the pack.

Mobile matters

At the end of 2017, Google announced it would begin indexing mobile sites first on its webmaster website. Historically, a website’s desktop version was the one to be indexed. But Google started rolling out a mobile-first program slowly from that point on. If you want to optimize the design or redesign of your website for Google, spend some extra time working on the mobile version,

User-friendly is Google-friendly

You might call it a lost sale when someone comes to your website, browses and leaves because they can’t find what they’re looking for.

It’s becoming clearer than ever that what’s good for users is good for Google and vice versa as its algorithm improves. An underrated component of SEO is user-friendly, intuitive design. That means more time on-site, more engagement, more backlinks — Google loves everything. And it happens because of good design.

Speed Up with Good Design

Good design should be loaded quickly and cleanly. Holding your template simple and free of clutter on your website helps with page speed, which is one of Google’s key components when indexing.

Good design is a start if you want to speed up your page. Use the right image format and compression. Optimize Javascript code and strip it. The cleaner your page is, the better it will be for your load times, and a quick page will mean a happy user.

Content is King

Is your content to the point, transparent, descriptive, intuitive?

Google likes blogs with a simple and intuitive layout of information, with easy-to-follow pages, keywords in the right places, and meaningful content.

 A Proper Site Map

If your internal linking structure makes no sense to you, it will also make no sense to your users. So Google’s certainly not going to make sense. That’s why you need some time to make sense of your link structure. Look at your anchor text so make sure the best practices are followed.

Your site map is just as much a design function as SEO, so it’s probably a good idea to have your design team and your SEO people working on it in the same room.