Huawei Threatens iPhone’s Market Share with its Innovative Smartphones
In Chinaโs huge smartphone market, Huawei has surged past Apple in Q3 2024, posting a 42% increase in sales, while Appleโs figures slipped by 0.3%, according to the latest report from IDC. However, Apple still reportedly held second place with a 15.6% market share, although down by 0.5 percentage points year-on-year. Moreover, the IDC data shows that Huawei climbed by 4.2 points to reach the third spot, while Vivo led with an 18.6% market share.
โWith its annual new product launch, Apple returned to Chinaโs top five market rankings with a 15.6% market share,โ noted IDC. The iPhone 16, launched back in September saw initial sales 20% higher than last yearโs model, as reported by Counterpoint. Apple expects โsubsequent increases in market promotions and the launch of Apple Vision Proโ to further increase demand for the iPhone 16 series.
On the other hand, Huaweiโs strengthened position is driven by the popularity of its Mate 60 and Pura 70 models, which have helped the company re-entering the premium segment. However, the turning point was when Huawei introduced a tri-foldable phone on the same day as Appleโs iPhone 16 release, further challenging Appleโs hold on the market.
Moreover, Apple faces additional challenges, including restrictions on iPhone use by certain Chinese government agencies. In response, the U.S. tech giant reportedly launched discount campaigns to push demand. Chinaโs smartphone market overall grew by 3.2% in Q3, with total sales reaching 68.78 million units.
Also read:
HarmonyOS NEXT Launch: Huawei Breaks Away from Android
PTA Taxes Portal
Find PTA Taxes on All Phones on a Single Page using the PhoneWorld PTA Taxes Portal
Explore NowFollow us on Google News!