Yesterday Instagram celebrated its 6th birthday. Its another landmark for a company that has been rising rapidly since Facebook acquired the photo-sharing app for $1 billion in 2012. Instagram Inaugurates New HQ to Celebrate 6 Years of Discovery & Inspiration.
Kevin Systrom and Mike Krieger launched Instagram in October 2010 with an idea of facilitating people capture and share the world’s moments. The world has transformed since 2010 and so has Instagram. From video and new editing tools to Boomerang and Stories, Instagram endures to spur our dreams and show the power of pictorial storytelling.
Instagram Inaugurates New HQ to Celebrate 6 Years of Discovery & Inspiration
Instagram joined Facebook as a small but mighty team. They started out at a group of desks, finally took over a single floor. Last week they progressed into their very own Instagram building on Menlo Park campus.
Instagram has also crossed the 500 million users mark worldwide this year. It has exceeded equivalent social networks Twitter, LinkedIn, Pinterest and Snapchat. It also revealed a feature this year called “Stories,” which permits users to publish photos and videos that will vanish after 24 hours similar to Snapchat.
“This is a platform that’s seeing a lot of usage, and it’s one that advertisers are very intrigued with.”
Said Debra Aho Williamson, an analyst for eMarketer.
“What Instagram represents to advertisers is a fun, creative playground and a place to show off the best side of themselves.”
In Menlo Park, Instagram employees moved into their own three-story office space separate from Facebook last week. The more than 65,000-square-foot building imitates a tech firm where enterprise and simplicity matters. Now the company has almost 400 employees worldwide. Most of whom work in the new Gensler-designed headquarters.
Analysts are of the view that Instagram was a good buy for Facebook. It gave the social media giant an app with younger users. A more inventive and imaginative place for people to connect. At the time of Instagram’s acquisition by Facebook, the startup only had 13 workers.
As the company reveals more ways for users to express themselves, Levine said she assumes Instagram will have “fuller and more comprehensive global language” in visual communication.
Also Read: Instagram Reaches 500 Million Users