It seems like Facebook and its owned company, Instagram are making their platform more business oriented. In the latest update of Instagram, company has come up with some exciting features for businesses. Instagram Introduces Business Insights and Ads to Stories. According to Instagram, more than 150 million people use Instagram stories daily.
Instagram Introduces Business Insights and Ads to Stories
Company said in a blog post:
In the five months since it launched, stories has grown considerably. Now, more than 150 million Instagrammers use it daily. And stories is contributing to more content and engagement. In fact, one in five stories on Instagram gets a direct message from its viewers. And when it comes to stories from businesses, people are highly engaged. People and businesses have been discovering each other since the beginning—with 70% of Instagrammers following a business—so it’s no surprise that one-third of the most viewed stories are from businesses.*
In the latest update of Instagram, Business Tools will get insights on stories. Now you can see the reach, impressions, replies and exits for each individual story within Business Tools. In addition to it, users will now be able to run immersive, full screen ads in stories. This feature will help you to target the relevant audience that you want it.
Initially Instagram will test this feature with 30+ clients around the world. These clients include Capital One, Buick, Maybelline New York, Nike, Yoox, Netflix, and Qantas.