Instagram New ‘Guides’: Keyword-Based Search Feature Enables for All Users

Earlier this year, Instagram introduced a new feature called Instagram New ‘Guides’, which encouraged creators to Share tips, resources, and other longer-form. Content in a dedicated tab on their user profiles. Initially, Instagram limited Guides to a small number of publishing content writers based on mental health and well-being.

Today the company states that it provides all users with style and expands guides to cover other content types, including products, spots, and posts. Also, today, Instagram revealed a search upgrade that better helps users to their interests.

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Instagram Enables New ‘Guides’, Keyword-Based Search Feature to All Users

In August, TechCrunch noticed the development of Instagram guides, which would allow users to create travel guides and product reviews, in addition to a more general style of posts. The Instagram guides were also being developed.

Instagram creators and marketers can exchange content from the long run on a more social network based on media such as images and videos in this Instagram New ‘Guides’ format. By comparison, the Instagram Guide might sound like a blog post, as text with pictures, galleries,, and videos might be used to explain the subject.

This feature could increase users’ time in the app, as users do not have to reach these posts through external websites or blogs, for instance, via a link in the creator’s bio or through a link added to one of the creator’s Stories. Instagram’s guides will also cover more areas with their extension of products, locations, and posts.

Instagram also says the feature is easier to use. In its latest shopping destination, the company noted Instagram Shop would also feature product guides. Visitors to Guides can share the Guides across their own Stories and in Direct Messages, expanding their reach even further.

An update in Instagram Search is also new today. Users were previously able to search for names, usernames, hashtags, and locations. With the improvements currently taking place, users may use keywords relevant to their interests to surface information. The broader aim is to help keep Instagram users from leaving the application along with Guides.

Instagram says all users in Canada, U.S., UK, Australia, New Zealand, and Ireland are now provided with search updates in English. The Guides expansion is now open to all users.

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