Instagram Pushes into Shopping to Facilitate its Users More

Facebook Owned Company, Instagram is thinking more ways to Facilitate its Users More. For that reason Instagram Pushes into Shopping. Instagram announced that soon its users will be able to buy things online. The photos and video sharing service is now testing this feature. You don’t need to move on other online store to buy things. Now buy your desireable things directly from your Instagram account.

Instagram Pushes into Shopping to Facilitate its Users More

Instagram said in the blog post:

“Mobile has changed the way people shop. We’re excited to announce an easier experience to shop the products you love on Instagram.”

For testing the feature, Instagram choose 20 US retailers including Kate Spade and JackThreads. These retailers will share the posts that provide more information along with “Shop Now” icons. By tapping on that icon, users will be able to buy products, according to the blog post.

“This test is going to change the scope of what we, as retailers, are capable of offering on mobile,”

JackThreads chief marketing officer Ryan McIntyre said in the post.

“Our customers  shop seamlessly from their social media feeds – allowing us to reach guys where they’re already hunting for what’s new.”

Along with this new “Shop Now” feature, Instagram is also working to add one more feature “Comparison App”. Through which users can search apps or products to save posts that inspire.

James Quarles, Instagram’s vice-president of monetization, said:

“We are so well-positioned in this space. Instagram is super visual, we have a well-defined graph of your interests based on what you’re following, and the serendipity of discovery happens every day through the ad products and who you follow.

Also Read: Instagram to Launch Live Video Streaming Feature Just as Facebook Live

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Onsa Mustafa

Onsa is a Software Engineer and a tech blogger who focuses on providing the latest information regarding the innovations happening in the IT world. She likes reading, photography, travelling and exploring nature.

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