Instagram has gained a lot of popularity over time and is closer than ever to a billion users. Instagram Reaches to 800 Mn Users-Becomes 2nd Popular Social Media Platform in the World.
On Monday, Instagram revealed that another 100 million monthly users are added to it since April, 2017. The company also announced that its has 500 daily active users. The company said that they have witnessed a huge growth in it user base as they had 173 million daily active users in August.
Instagram Reaches to 800 Mn Users-Becomes 2nd Popular Social Media Platform in the World
Instagram is currently the second most popular social media network in the world, behind only Facebook (unless you count YouTube), and marketers are falling more in love with the platform. In fact, the number of advertisers on Instagram has doubled over the past six months or so, to more than one million, in part due to the fact that Instagram is now considered the best social media platform for customer engagement.
In the past year, the company has tested offline functionality and added mobile web sharing to appeal to users in developing markets.
Instagram is easy to use when you’re on the go. It’s a mobile-exclusive platform and can immediately edit images you take on the move to post on the platform. That makes it an in-the-moment experience, which naturally attracts more people. It’s also a very simple app to use, with only a handful of posting options and the lovable “infinite scroll” of new content.
Instagram is also a departure from apps like Twitter, and LinkedIn, mostly because of its simplicity. It’s done a phenomenal job of attracting younger audiences, with the majority of its users clocking in at under age 30, and has an energy that older social media brands have lost over the years.