Intel is stepping up its efforts to make chips for smartphones and other mobile devices by targeting emerging markets and the rapidly growing “value” segment. As the demand of smart phone is increasing and it has become of of the major necessity of a person life.
Intel unveiled its plans at the Consumer Electronics Show, the world’s biggest tech sector event, highlighting its efforts to get a bigger share of the sizzling mobile market.
Intel introduces new smartphone platform for emerging markets By Making Chips[blockquote cite=”Kirk Skaugen, Intel”] We are set to deliver the biggest increase in battery efficiency in Intel’s history … while adding broad new human interfaces to computing devices through touch, voice, facial recognition, and gesture-based interactions.
We’re also significantly extending the performance and power savings in Atom processors as we accelerate our mobile offerings in an unprecedented fashion in 2013.
Intel’s low-power Atom processor-based platform would be targeted at the value smartphone market segment, estimated to reach 500 million units by 2015.
Intel is the world’s biggest maker of computer chips, but has been struggling as consumers and businesses shift to mobile devices powered by a different kind of processor.