Apple will launch smaller “iPad mini” on 23rd Oct, 2012

Apple will launch smaller “iPad mini” on 23rd Oct, 2012

Apple Inc will host an event on October 23 for its smaller 7.85-inch iPad, with a product launch expected to follow soon after. In what is expected to be the unveiling of a smaller iPad to venture into a market staked out well in advance by rivals Inc and Google Inc.

Apple was planning a smaller, less expensive version of its popular iPad to take on cheaper competing devices, a move that analysts say may hurt its margins but prevent its arch-rivals from dominating an increasingly important computing segment.

An Apple spokesman declined to comment but the “iPad mini” is expected to be a tablet with a 7.85-inch display that will have a lower pixel density than the high-resolution Retina display on the third-generation iPad. The device is also expected to be thinner and to feature Apple’s new Lightning connector that debuted on the iPhone 5.

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