Home News Apple Apple will launch smaller “iPad mini” on 23rd Oct, 2012

Apple will launch smaller “iPad mini” on 23rd Oct, 2012

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Apple will launch smaller “iPad mini” on 23rd Oct, 2012

Apple Inc will host an event on October 23 for its smaller 7.85-inch iPad, with a product launch expected to follow soon after. In what is expected to be the unveiling of a smaller iPad to venture into a market staked out well in advance by rivals Amazon.com Inc and Google Inc.

Apple was planning a smaller, less expensive version of its popular iPad to take on cheaper competing devices, a move that analysts say may hurt its margins but prevent its arch-rivals from dominating an increasingly important computing segment.

An Apple spokesman declined to comment but the “iPad mini” is expected to be a tablet with a 7.85-inch display that will have a lower pixel density than the high-resolution Retina display on the third-generation iPad. The device is also expected to be thinner and to feature Apple’s new Lightning connector that debuted on the iPhone 5.