iPhone 7 Tops as Best Selling Smartphone Having 22.7% Share in the European Market. Mostly people like to buy gadgets compatible with Android or iOS. In this regard all the tech-giant companies are in rivalry and trying their level best to bring extraordinary devices.
A single mistake by any company be it Apple, Samsung, Huawei etc, or the rising brands such as OPPO and Vivo, can be a major blow for them.
In many markets iPhone’s sales are increasing. According to recent report of Kantar Worldpanel, iPhone achieved continued growth across many regions, except for Japan, Spain and Urban China.
iPhone 7 was a best seller in European Union Five, having a 22.7% share. Whereas this was not the case in China. According to Kantar Worldpanel, iOS sales share in China further dropped by 8.4% YoY for the three-month period ended January.
iPhone 7 Tops as Best Selling Smartphone Having 22.7% Share in the European Market
iPhone’s deteriorating performance in China, which witnessed a 16.6% market share for the quarter, differs from most other markets. iOS smartphones witnessed profit in markets such as Germany, Great Britain, France, Italy, the USA, and Australia, expanding between 1.2 percent and 4.9 percent.
Even though iPhone shares declined in Spain and Japan over the same period a year prior, respective losses were 1.2 percent and 0.8 percent in the two markets, it was still less than the 8.4% decease in China.
On the other hand, Android also continued to post market share increases in all regions but the US. In the US, Android accounted for 56.4% of smartphone sales, which decreased by 1.8% as compared to last year.
Whereas Android further strengthened its position in China, recording a year-over-year share surge of 9.3 percent to reach 83.2 percent for the three months ending January, while iOS had a 8.4 percent decline, Kantar said in a report revealed on Wednesday.
Android Continues to post market share increases in all regions Except the US: Report
Image Source: Kantar Worldpanel
According to Kantar, Huawei remained the top seller in Asia, selling more than a quarter of overall smartphones, or 26.6 percent, in the region. Apple and Xiaomi lagged behind Huawei with 16.6 percent and 14.5 percent of shares. But the impact of the two brands has been further eroded by rising stars Oppo and Vivo.
Whereas Windows phones had only a 0.1 percent sales share in China for the period. That decreased from 0.9% last year.
Android and iOS are growing in market share, Pushing out other Operating Systems
In the US, Germany, and Italy, sales share of Windows phones accounted for 1.3 percent, 2.9 percent, and 4.4 percent. In Japan, the share of Windows phones increased to 1.5 percent from 0.5 percent a year earlier.
The report also added that iOS and Android were the only two leading operating systems in the world.
But after the comeback of Nokia and Blackberry at MWC 2017 they may regain their lost glory.
“February’s Mobile World Congress 2017 demonstrated the true state of the market, with re-emerging brand names Nokia and Blackberry capturing a lot of attention. But now operating on Android rather than on their own legacy operating systems.”
Said Lauren Guenveur, Global Consumer Insight Director for Kantar Worldpanel ComTech.
“We witnessed something of a throwback to times past with the new Nokia 3310 feature phone. An updated version of the iconic Nokia look, plus several new Nokia Android smartphones being marketed by HMD, now the exclusive licensee of the Nokia brand.”
The report further added that two new Android smartphones, Nokia 3 and 5 along with the global release of the Nokia 6 could do well in Western Europe. In Europe Nokia could do well by re-establishing itself among consumers.