As the trend of online advertising is on the rise it had become a bit difficult for national newspapers to endorse their classified ads. But now media tycoons like Jang Group and Dunya Group have presented latest technology to the ad sections in their dailies.
Jang & Dunya Classified Ads Go Digital by Introducing QR Code Feature
To ease readers, Jang Group and Dunya Group have assimilated a free QR code feature in their classified ads. Jang’s Classified ads, was the pioneer in taking this initiative and was followed by Dunya.
These new QR code-enabled ads will help both buyers and sellers in authenticating whether an advertisement is fake or not.
For registration individuals will be asked to share their national ID card details. This will enable people to recognize bogus ad posters. By filtering such devious elements, both the buyers and sellers will profit from the process. The sellers can give additional information in their ads as well.
Any person interested can ask for free QR code enabled ads in the same charges for classified ads. People can also choose where and when they want to place their advertisement and upload additional media as well after clicking the web link.
According to marketing and advertising experts,
“This new initiative aims at bringing national newspapers back into the market which was being captured by websites like OLX and Rozee.pk which offer free ad service.”
To get your ad published in the next edition of the Daily Jang or Daily Dunya along with the QR code in the Classified Section first the marketing teams will have to approve the ad.
Buyers who are interested are supposed to download a QR reader to their smartphones, which they will enable them to scan the QR code in newspapers to view the pictures or video posted by the seller.
Ahmad Malik, Manager Advertising and Marketing Dunya Group, said:
“We have introduced QR-based ads in our classified section to counter free sites. Media groups need to keep hegemony for their survival.”