In order to target advertisements more specifically based on the particular person, the Japanese ride hailing service is using facial recognition technology in its taxis that scan people.
Japanese firm recently launched a new system in its online taxi service where a tablet is placed on the car seat that scans the rider’s face to know about their gender, age, and other characteristics. This data is later on used to target them with related ads.
Japanese Ride Hailing Service will Use Facial Recognition to Target Customers with Ads
The QR code is associated to that image which connects to the website of Japanese e-commerce platform developer DeNA Co Ltd, linking to the ‘Trust & Safety’ page for the company’s ‘Premium Taxi Vision’ service.
The ride-hailing company describes that video of travelers is used for producing a passenger profile, such as age, sex, number of riders. The profile is assigned to the advertising agency Geniee, which later on sends a suitable advertisement based on the data. The actual footage, According to DeNA, is instantly deleted, guaranteeing zero user violation.
Still, if somebody does not want to have optimized content, there is an option to disable content optimization by using the tablet. It is only likely while the customer is on the ride. This Vision is deployed to make ‘riding a taxi more easy and comfortable.